LENOVO Smartphones: Emerging Malaysian Markets

Our local markets are hype with smartphones ever since Apple Inc. created the latent demand on their first iPhone, where it has totally changed the world’s perspective on mobile communication forever.  Few years after that, Samsung smartphones dominate the Android user markets and leaving iPhones to it’s unique customers. While Samsung building their reputation throughout pricing, functionality and other built-in components, early 2014, Lenovo made a breakthrough in the mobile smartphones industry.

            What’s really brought their smartphones into the limelight is, their strategy to enter our local market. First and foremost, is their product pricing. This is huge point where consumers can get a good smartphones, as good as Samsung smartphones at a lower price. In terms of operating system (OS), both are using Android OS, except for iPhone. Well, they also providing higher specs at a higher price, but still, it is cheaper than Samsung smartphones.

            Somewhere, in the mid of 2014, we can see almost all of our friends and relatives, switching their smartphones to Lenovo brand. This is good for consumers’ perspectives, because everybody can afford for smartphone technology. It is a good sign for low or middle-income consumers where Lenovo somehow made the device affordable.

            From market analysis view, Lenovo are pursuing higher market share rather than profits. It is on of good ways to gain higher trust from consumers since they also have other product lines, such as laptop, notebook and other electronic products. This scenario also happened towards Samsung at the beginning of their entrance. Where iPhone strategy is targeting high-end consumers from then till now. When Samsung enters the market, people thoughts on having a smartphone also changed and they gain their popularity and fame from there.

For Android OS base device, Samsung are not only facing Lenovo as their competitors. Acer also have made their smartphones, Huawei also competing in the markets and now, we can see that OPPO smartphones are investing really huge sums of money on marketing in order to let consumers aware of their existence. We can see that smartphone products markets already growing and competing among of themselves.

To sums up this whole point of view, will Lenovo remain this stage for a long period to be the no.1 choice in terms of affordability? Or will they change their current strategy when they already gain their market share worldwide. Of course we cannot answer it by one-day judgment, it is a continuous observations as markets fluctuates from time to time. Who knew that some other brand might come up with a new interactive marketing strategy?  Or maybe, there will be a corporation that can create a new latent demand on device which is more powerful than existing smartphones technology?  However, I would like to thank Lenovo for making smartphone affordable. Thank you Lenovo Corp.